This week’s theme is using content to drive traffic. This can be done easily with a few tricks and tips for increasing your SEO on presence online. Check out our video blog below to learn four things that you should consider each time you create content.
Content is great. Content is powerful. But what good is great content if no one can find it? That’s why you need to go a step beyond creating great posts and videos for your blog and WebSite and into the world of keywords, SEO, backlinks, and sharing. These words and phrases can seem a bit overwhelming, but each is just a simple tool or tricks to help get eyes to your website. We break down how you can take advantage of each one of these to drive more traffic to your site and in turn at more team members.
SEO
SEO stands for Search Engine Optimization. Search Engine Optimization basically means increasing the chances of your site coming up in search engines with the help of best practices. What are best practices? They can be taking advantage keywords, backlinks and other ways to bump you WebSite in search rankings that are explained in this series.
Keywords
Keywords are those words within your content that relates the topic of your site and what should be most relevant to visitors. Before you can start using keywords throughout your content, you need to identify which keywords apply to you and which ones you want to use to drive people to your website. You can do this by asking yourself what kind of content you regularly cover on your site and what kind of visitors you like. Select keywords that represent both of these and be sure to include them throughout your text. WordPress offers some keyword plugins to ensure you’re using them properly and effectively. Simply search “keyword tool” in the Add New plugins section of your blog.
Commenting and Guest Posts to Build SEO
Google now takes into account social interactions when it comes to searches and page rank. These social interactions can be anything from tweets to comments on a blog. This is good news for anyone hoping to increase their search engine optimization (SEO). Simply being active on social media sites and blogs can help you be found with a simple search. Take advantage of two easy ways to do this with blogging and websites.
Comment on Other Blogs
Commenting on other blogs has always helped to spread your site and name around in hopes someone will click your comment. Now with Google encouraging social sharing when it comes to search results, your comments also help to bump you and your site up in search results.
To reap this benefit, comment on blogs and sites often and try to comment on many different sites, but be sure to be relevant and really try to engage in conversation. Spam-like comments and link blasts are usually filtered or removed by blog owners, so be sure to stay on topic. After you comment, share on Twitter that you’ve commented to drive people back to it and increase hits and SEO for yourself.
Guest Posts
Guest posts are simply when you share a post on a blog or site that is not your own. They increase SEO by sharing you, your site and your contributions over multiple sites. They also create backlinks. Be sure to post under your name and list your website to ensure these posts will help your SEO. How do you get chance to get post? Take advantage of those comments you leave on blogs, if you follow a blog often and interact in the comments they may be open to you sharing a post on their site. You can also set up a guest post system within your team to help everyone benefit from the increase SEO.