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Identify Keywords to Drive Traffic

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seo2Whether you’re using your .WS domain for the GDI opportunity or to grow and support your own business, keywords are important. When done right, keywords help to drive people to your website and attract your target demographic. To get the most out of keywords, follow the steps below.

Identify Your Target Audience

What do you use your website for? Are you selling a specific product? Who would be interested in buying this product? How will they find your site? These are questions to ask yourself as you work to identify your website’s target audience. The target audience is who is most likely to benefit from your site and convert to a paying customer.  Once you know your target audience, think of what keywords would drive them to your site. Make a list of all your ideas.

Use a Keyword Tool

Take your list of keyword ideas and plug them into a keyword tool, like those available in WordPress, to get suggestions you may not have thought of. Now you should have a short list of keywords you want to use on your website to drive traffic.

Stay Consistent

Use these keywords in blog posts, static content on your website and in tags on site like YouTube. Thse keywords will help to bump you up in search results and drive targeted traffic to your website. Consistency will help to get more eyes on your site for the long haul.

Advice, Marketing, SEO, WebSites

Basic SEO Tips for Your WebSite

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seo2Website Design

Your website design is important for search engines to be able to find you. Flash only webpages do not rank well in search engines as they can’t tell what your text is. Your site should have a good balance of keyworded text and images as well as all the content you want to share.

Fresh Content

Try to change your content every now and then. Sites that are updated often tend to rank higher in search engine results. This can be as simple as a weekly update on your news or adding timely material that you know needs to be changed out—like a short lived contest or discount. This way you will have hold yourself accountable for updating content and removing dated material.

Links

Links are an extremely important part of SEO and specifically backlinks. An easy way to add backlinks without the help of other sites is to link back to your own content. For example, if it is a blog post and you are referencing a past post, put that link in.

Links back to your blog rank especially high if they are coming from outside pages. So connect up with other affiliates and marketers and share links. Submit content to other websites and request they link back to you if they use it. These are all super simple ways to get your page rank higher in search engines, while simultaneously advertising your site and opportunity.

Blog

If you don’t have the skills or time to update your main website content every so often, consider adding a blog to your site. As you can see HERE getting started with your own WordPress blog is easy, and posting is even easier. Take the time to write a quick update and post it to your blog, search engines will see this is part of your website and that it is being updated frequently, ranking it higher.

Captions

If you use photos on your blog—add captions. This is a simple trick to allow more keywords on your site. Label captions as what they are but use careful consideration or the keywords you want people to hit your site with. You can caption an image of GDIs top tools like Inviter as “Use the tools shown above to be a successful network marketer.” This uses the keyword “network marketer” and explains what your image is a the same time giving you better SEO.

How To, WebSites

Backlinks, Sharing and Your WebSite

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Welcome back for part two. We’re still talking driving traffic to your site. (If you missed part one of this series, you can see it here) So read on for two more ways you can take the extra step and get the most out of your content.

 Backlinks

Backlinks are simply any links to your website. Backlinks help your website’s SEO, affecting how high your page is ranked for a search. Many search engines, like Google, include the number of backlinks to a site as one of their highest factors in “selecting” which pages receive the highest page rank for a search. The theory behind this is the more links there are to your site, the more on relevant and legitimate it must be, making it a great contender for a top search result. Two simple ways are networking and creating shareable content. Work within your network to create a link sharing system. This way you can list a link to another site while they list a link to yours.

Sharing

Creating shareable content is another effective way to build backlinks, especially with the boom of social media. You can create your own backlinks by sharing your site and posts across your social media platforms like Facebook, Twitter, LinkedIn and Pinterest. Even better when what you share is topical, newsworthy or great content you have the chance of others liking and sharing your link, creating that many more backlinks. You can even ask your followers to share important posts with their followers.