Tag Archives: Blogs

WordPress

GDI Feature Spotlight: WordPress Plugin

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When you sign up to be an affiliate with GDI, you get a unique domain and the tools to use it. One of those tools is WordPress, a ready-to-use plugin that allows you to build a blog or website with little experience or special skills. Chances are you’ve visited a blog, or many, powered by WordPress. But did you know WordPress offers many other features beyond just a platform to put up blog posts?

Read on to learn about some powerful WordPress features that are included in your WordPress plugin.

Themes

WordPress powered websites are endlessly customizable. GDI offers our own branded theme that you can find by navigating to Dashboard>Appearance>Themes and choosing the GDI Template theme and clicking Activate. If you’d like something different, consider browsing the themes that are offered for free through WordPress.

Still not finding what you’d like? You can find many more themes on websites all over the internet, just type what you’re looking for and “WordPress theme” into your favorite search engine. While many of these themes are free, uploading them and getting them to display can be a little bit more difficult than using themes that are available right through the WordPress platform. Lastly, if you’re still not finding what you’d like for free, some people offer themes for a variety of prices. Be sure you’re on a reputable website and you know how to use the theme before purchasing.

Pages

WordPress allows you to create many unique pages in addition to creating unique blog postings. Pages are different from individual posts and in most themes will appear at the top navigation of your blog or website. These pages are a great option if you would like to use the WordPress plugin to share blog posts, but also want to have easy-to-access information on your website that you don’t have to update frequently. Consider putting information about yourself, your business, or your affiliate opportunity on individual pages on your site. Also consider hosting tutorial videos or services on this pages, so visitors can easily access them without having to scroll through multiple posts.

Website Beyond Blogs

WordPress can be used to build much more than your standard blog. Browse through available themes and you can see easy to build website formats or blog style posting that better showcases photos and video.

Multimedia Support

Blogs don’t have to be all about text. WordPress offers great support tools if you want to include more media in your postings. WordPress’s media library stores all the photos and videos you’ve ever uploaded to your site and gives you easy access and direct links to your media. These direct links are great if you ever want to host and link to an image. There’s no need to use services like Imgur to link directly to uploaded media when you use the media library. WordPress also allows for additional plugins that support media like podcasts and better video. To find these and any other WordPress plugin, head to your WordPress dashboard and navigate to Plugins>Add New.

Subscription, Contact, Search, and More

WordPress also offers some simple services that are great for building a business. These services are subscription, search, and contact forms. The built in subscription widget allows people to sign up to receive emails whenever you post something new on your blog. The contact form gives you a chance to connect with website visitors that want to connect directly with you. Search allows all visitors to find the just the content they’re looking for on your site. These simple services all come already included with WordPress, no updates or plugins needed.

 

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Marketing

Choosing the Right Content to Market Your Opportunity

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Choosing the Right Content to Market Your Opportunity

 

We talk often about content marketing on this blog. As a quick refresher, content marketing is the practice of using content (blogs, video, lists) to market your business and get others interested. As there are many different content options, its easy to get overwhelmed with what to create for your website to attract and audience and build income. Below we break down different types of content and who this content is likely to attract. This will prove to be a handy guide when you’re at a loss for what to share on your website next.

Type: Case Study

A case study is an in depth look at a certain topic. One example of this would be your company’s success over a few months of trying a new approach to marketing or the results of a mailing campaign a pizza company did. This is a way to examine what creates (or doesn’t create) success with certain tactics while giving others ideas to do the same.

Potential Audience: People who are interested in bettering their own business and have some experience. Case studies are not usually for beginners as they are more in depth.

Type: Personal Update

A personal update is just what it sounds like–you checking in with your audience/ team. This can be you talking about recent successes, new business ideas or what you’ve got planned for the next few months. This lets your audience see the human side of you while getting ideas for what to do next.

Potential Audience: Anyone. Personal updates have a low barrier to entry, they should be written in a conversational tone and give visitors a peek into the inner workings of your business and some of your ideas.

Type: Industry News

This is sharing news relevant to your industry. This could be sharing affiliate marketing news and trends or news related to your business category. This is easy content to create and it can be a series of links or selected quotes from the news (with links to the original news site) with your comments.

Potential Audience: Other people in your same industry. This kind of content will appeal to people who already have an understanding of your business.

Type: Advice

This content isn’t too different from the personal update. This is a chance to respond to questions you have received in a larger format and offer your unique experience and expertise.

Potential Audience: Your current downline and team members. Often this advice is specific to people working in affiliate marketing or your business. Affiliates and those in the same business category will benefit most from this specific advice.

Type: How-To

This content can range from the simple, “How to sign up with GDI” to the more advanced “How to add a widget to your website.” This content can be shared in text or video.

Potential Audience: You stand to gain a broad audience with how-to content. You can attract people with a range of skills and interests. Use this content to help build your downline and also create an educated team.

 

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Advice, How To, Marketing, WebSites, WordPress

Encourage Engagement with Blog Posts

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Blogs are a powerful way to connect with your audience, share your story, and build a brand. That’s why GDI offers a WordPress plugin as well as a blog plugin for our SiteBuilder service. Once you’re set up with the plugin of your choice, it’s time to think about how you want to blog. Here a three ways to create content that encourages engagement from your visitors.

Don’t Repeat Yourself

Think of the message you want your blog posts to convey before you write them. If you’re writing posts to encourage people to join GDI, think of new ways to write this call to action. Simple repeating posts that tell people to “sign up today!” defeats the purpose of a blog; blogs are a vehicle for fresh content. Create a new way to frame your messages with each post to keep visitors interested.

Connect to the News around You

One way to avoid repeating yourself is to follow the news. You can set up Google alerts for news related to your blog topic. Use these news stories to connect your blog posts and keep them relevant. This is also great for SEO as topics in the news are sure to be hot search topics for some time.

Switch Up Content

This tip helps your blog visitors as well as you. Switch up the type of content you’re sharing on your blog. This means taking advantage of all you can share from videos, to lists posts, to articles and blogs you like (attributed, of course). This will keep visitors engaged and will help you to avoid blog writers block!

What advice for blogging do you always try to follow? Do you use WordPress or our SiteBuilder blog?