Advice

Affiliate Marketing Success: Longevity vs. Turnover

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affiliate marketing success

Building and maintaining your downline in affiliate marketing is all about balance. You must balance the work you put in to acquire new downline members and working with your existing downline members. Too much time spent on just one of these can results in an unhappy, uneducated downline and you struggling to create a system that creates residual affiliate income. Read on for ideas on how to balance your existing members, work towards longevity while avoiding turnover and achieve affiliate marketing success.

Relationships

Relationships are the key to affiliate marketing success. Take the time to build a relationship with new affiliates in your downline. As these affiliates become more experienced, maintain this relationship even though they might not need as much guidance. Strong relationships will help downline members feel good about working with you and more likely to continue on in your downline.

Support

When you have a question or an issue with a product you’ve purchased and you can easily reach out to the company who made it, how does that make you feel? How does it make you feel when you can’t reach that company? No matter if you’re selling widgets or an affiliate marketer, the ability to get support from those higher up is important. Provide support to your downline members when they need it. It will build trust and a stronger relationship.

Learning

Being a GDI affiliate is easy and manageable, but that doesn’t mean there isn’t a learning curve. An educated affiliate is more likely to continue on your downline than one who doesn’t understand all of GDI’s benefits and services. That’s why GDI offers a Learning Bonus. New affiliates can qualify for this bonus, but experienced affiliates can benefit too. Study each item in the Learning Bonus checklist and make sure your downline knows them too.

Duplication

Another way experienced affiliates can benefit from the Learning Bonus is its related offering, the Duplication Bonus. Experienced affiliates work towards their Duplication Bonus as each new member of their downline earns their Learning Bonus. Ideally, your downline has members in their downline too, make sure they know about this bonus to build and extended and educated downline.

Team

Look at your downline not as people who are serving you, but as your team members. You achieve affiliate marketing success when your downline achieves success, so it’s in your best interest to ensure they are educated and happy. How do you do this? Become a great team leader. Offer support, advice and kudos when your team does well. A downline member who feels respected and supported is much more likely to stay in affiliate marketing.

 

Ready to Learn More About Affiliate Marketing with GDI?

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Marketing

9 Uses for a Website

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10 uses for a website

GDI offers its members power and ownership with their .WS domain. Many people could benefit from a domain, but are intimidated by the thought of owning their own domain, or don’t know how to get started. As a GDI affiliate, it is your job to share how important a personalized domain is and how easy it is to own one with GDI.

You know how easy it is to get started with a .WS, so share your story with people as a way to grow your team. If these people still aren’t convinced they need a domain, share with them the benefits of a domain and all the ways they can be used. Here are nine uses for a website or a personalized domain. Share these will people who are unsure if they need a domain and see just how many people could benefit.

1. Sports Team

If you coach a team or take part in a league, a website is a great way to share schedules, the team record, and any practice news. For just $10 per month, a website is a great way to keep a team connected.

2. Events (Wedding/ Baby)

Lots of people create websites for big events like weddings, reunions, and baby showers. If you know anyone planning these big events, they could benefit from their own domain name to share event info, connect people, and help with planning. Think of .WS as “Wedding Site” for this use.

3. Blog

With GDI’s WordPress plugin, having a blog at a domain that you own has never been easier. People who own their .WS can get the benefit of the WordPress platform with the autonomy of their own domain.

4. Photos

GDI offers an easy to use gallery plugin to share photos. Anyone with friends or family far away knows the benefits of a website to share photos and memories. With a .WS you can share your photos at a domain you own and not worry about privacy or ownership issues that come through websites like Facebook.

5. Recipe

Lots of people turn to the internet instead of a cookbook these days when it’s time to plan dinner. Using a website to share your recipes and create an easy to access library for yourself is a great use of your own domain.

6. Message Boards

GDI offers an easy to use forums plugin. This lets you start a conversation around anything you want and invite others to join. This could be about your favorite sport, your town, a personal interest–anything!

7. Business

What do most people do when they want to learn more about a business? Go online and search for that business’s website. If you have a business, but don’t have a website, you are missing these people. Your business website can be a simple single page website listing hours, location, and contact info. Having this website shows you take your business seriously and keeps you from missing potential customers.

8. Restaurant Menu Page

Just like a simple business page, a menu page offers your potential customers the information they need with minimal effort from you. People often look for restaurant menus online and if they can’t find one for a restaurant, they may instead take their business to one that does offer it. If you know anyone who owns their own restaurant, no matter how small, it is essential they have a website with their menu page.

9. Resume/ CV

Having a website with your resume or CV gives employers a chance to find you before they promote a job opening or consider hiring someone. Use your .WS to host your resume, CV, or any portfolio you’ve created. It shows employers you’re website-savvy and allows people to connect you with opportunities even if you might not be actively looking.

 

Ready to Learn More About Affiliate Marketing with GDI?

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Marketing

Choosing the Right Content to Market Your Opportunity

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Choosing the Right Content to Market Your Opportunity

 

We talk often about content marketing on this blog. As a quick refresher, content marketing is the practice of using content (blogs, video, lists) to market your business and get others interested. As there are many different content options, its easy to get overwhelmed with what to create for your website to attract and audience and build income. Below we break down different types of content and who this content is likely to attract. This will prove to be a handy guide when you’re at a loss for what to share on your website next.

Type: Case Study

A case study is an in depth look at a certain topic. One example of this would be your company’s success over a few months of trying a new approach to marketing or the results of a mailing campaign a pizza company did. This is a way to examine what creates (or doesn’t create) success with certain tactics while giving others ideas to do the same.

Potential Audience: People who are interested in bettering their own business and have some experience. Case studies are not usually for beginners as they are more in depth.

Type: Personal Update

A personal update is just what it sounds like–you checking in with your audience/ team. This can be you talking about recent successes, new business ideas or what you’ve got planned for the next few months. This lets your audience see the human side of you while getting ideas for what to do next.

Potential Audience: Anyone. Personal updates have a low barrier to entry, they should be written in a conversational tone and give visitors a peek into the inner workings of your business and some of your ideas.

Type: Industry News

This is sharing news relevant to your industry. This could be sharing affiliate marketing news and trends or news related to your business category. This is easy content to create and it can be a series of links or selected quotes from the news (with links to the original news site) with your comments.

Potential Audience: Other people in your same industry. This kind of content will appeal to people who already have an understanding of your business.

Type: Advice

This content isn’t too different from the personal update. This is a chance to respond to questions you have received in a larger format and offer your unique experience and expertise.

Potential Audience: Your current downline and team members. Often this advice is specific to people working in affiliate marketing or your business. Affiliates and those in the same business category will benefit most from this specific advice.

Type: How-To

This content can range from the simple, “How to sign up with GDI” to the more advanced “How to add a widget to your website.” This content can be shared in text or video.

Potential Audience: You stand to gain a broad audience with how-to content. You can attract people with a range of skills and interests. Use this content to help build your downline and also create an educated team.

 

Ready to Learn More About Affiliate Marketing with GDI?

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