Category Archives: News

Advice, Marketing, News

Content Marketing: Clickworthy Headlines

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newsIf you were on Facebook this week, chances are you saw a blog post titled “Marriage Isn’t for You” being shared around. This article had an attention grabbing title and a relatable topic causing many people to click. If you did click, you found out that the headline is a bit misleading. It wasn’t an article about someone’s choice not to marry, but rather why they believe marriage is about the other person. The author didn’t do this on accident. He knew an essential aspect of getting your content read and shared is how you title and share it and he knew just how to do it. While GDI has nothing to do with marriage, this post is a great example to learn from.  Here are a few more ways to title your content to get seen and get shared.

Mislead (just a little). The example above insinuates a scandalous topic, but the article is really about just the opposite. Find a clever way to announce your post or site that grabs people’s attention, even if your content takes a different approach than the headline.

Highlight a bad review. Ever get a bad review or comment you think was unfair? Share it. People are dying to know who said what about whom, so share it. Address the issue in your content but use the bad review to lead people in.

Tease. If you know you’ve got a great post on your hands, save it for a few days. Tease social media with info about your upcoming post or WebSite creating buzz for when it finally goes live.

Make a promise. It doesn’t have to be a money backed guarantee but something like “We promise you’ll learn something new on our site” is enough to drag some people in. Get creative and share.

 

News, Social Media, Tools

Our Favorite Social Tools Right Now

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Social media is a powerful marketing tool, but it can be hard to keep up with the trends. It seems like a new social media tool goes live each day and it’s your job to figure out if it could benefit you or not. We’re sharing some of our most recent favorite tools to help keep you on trend.

Topsy

Topsy is a powerful tool for Twitter insights. While Facebook has a robust insights offering for its pages, Twitter leaves you mostly on your own. Enter tools like Topsy  that can track your tweets, popularity and engagement. Topsy says they provide “social insights” and “analyze billions of conversations in real time.” This is a great tool to help you grow and streamline your rebelmouseTwitter activity.

RebelMouse

If you’re thrown off by all of the social network pages you need to visit to keep up, you’re not alone. RebelMouse has created a social front page that can connect many of your accounts and updates the page as you update each account. You can see in the screen shot to the right that RebelMouse takes a attractive approach to sharing your updates. This is a great tool to attract followers from one network to another or to create a unique one page presence online.

bitly

Want to know what kind of clicks the links you share are getting? Enter bitly who invites you to “Do more with your links.” It’s one of my free link shortening sites that provides analytics with each link. According to their site, “bitly is available via our website, browser extensions, mobile web, and numerous third-party tools integrated with our open public API.” Use this site for all your links to track click frequency, times, engagement and more.

 

Advice, Affiliate, How To, Marketing, News

Harnessing Trends: Working from Home

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downlineA recent study found that more and more Americans are working from home. Currently, around 3 million people in the US alone are working from home, not counting the millions more around the world doing the same. With so many people comfortable working from home, it’s a great time to build and grow your online business. But how exactly do you take advantage of this trend to grow your downline and your business? First you need to identify people within your network who are working from home. This can be easy to do using search features in LinkedIn and Facebook. Next, connect with these people and share the benefits of an online business in addition to working from home. Here’s a few ideas to do this:

  1. No commute time. Working from home means no commute and no waiting in traffic, which can add hours to the day. Those hours one would spend commuting can now be spent building your business. A few hours a day is all it takes to start building Income for Life. Share with prospective downline members that extra time can mean extra income.
  2. A connected lifestyle. When working from home, one is always connected whether it’s through laptop or smart phone. People get used to doing much of their fulltime work, shopping, scheduling and leisure time online. Harness this connectivity. Tell prospects who work online all day to take their lunch break to learn more about GDI. Once they’re interested, that lunch break and a few hours before or after their telecommuting job is all the time they need to start building their own business.
  3. Open to opportunities. Some people work from home in a traditional 9-5 job where they telecommute, while others piece together freelance work, contract work and more. Identify the second group of people within your network. Chances are they could use extra income and are open to new opportunities in their down time. Explain how GDI can create residual income to keep them building their own business even when they’re between projects.