Monthly Archives: February 2012

Advice, How To, Tools

Tips for a “Clean” .ws Site

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Chances are you’ve got a lot to share on your website and the site tools and hosting that GDI offers you can do just that. But it’s easy to get so carried away with banners, text, and images that people visiting your site don’t know where to look or even what you’re offering. A site with a clean design and a clear message is best for converting visitors into customers, team members or just repeat traffic.

Avoid Competing Images and Text

Decide what you want your site visitors to focus and make that the center of your page. If you want to share video or a blog post, make that the center or close to center of your page. Then add in thing like banners, contact information and other links in smaller areas on your page. When there is too much competing content and images it’s easy for everything to get lost in the chaos.

Take Advantage of Pages

GDI’s SiteBuilder and our WordPress plugin make it easy for you to create and manage multiple pages. If you have a lot of information to share and can easily group it, pages are the way to go to make for a clean site. Pages can include testimonials, about, contact, videos and education. Multiple pages with great content also help to add credibility to your web page.

Stick to a Theme

SiteBuilder and WordPress offer some great themes that are customizable while creating a consistent look across your website. Choose a theme and stick to it across all of your pages. Themes are often designed to present a clean and professional website look so you can skip the extra work and work on creating great content. WordPress and SiteBuilder also allow you to customize themes as needed to make sure your site needs are met and presented in the best way possible, just don’t get carried away with too many widgets!

How To, Social Media

YouTube for Network Marketing

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What It’s Good For

YouTube is great for conveying your brand and business without words. YouTube can also literally show the face of your business to give potential team members an authentic feel and see who is behind your team. YouTube videos do not have to have a huge production. To share the message of your business opportunity simply share your story. Why did you join GDI? What success have you found? Answer these questions in your video.

How It’s Unique

NO WORDS! Blogs and articles are great, but some people just don’t have the time or desire to read, read, read! Since YouTube is an open platform, you also don’t have to be a professional director or editor for your work to fit in. Anything on YouTube has the potential of going viral because video is easy to share and quickly watch. Not many blog posts go wild. YouTube videos are also extremely easy to embed into just about anything including your GDI site.

Ways to Use It

Use YouTube to give your business opportunity a human face. Film and edit short videos offering education and marketing tips. You can even members of your downline to share their own in video form and share it on your website and YouTube page. You can share these video success stories on YouTube and Facebook and anywhere you can embed video.

People are more apt to watch a quick video than read a lengthy blog post, so give YouTube a try.

Marketing, News

Super Bowl of Marketing

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We’ve got affiliates all over the world, but this weekend is an important one for many sports fans in the US. It’s Super Bowl Sunday this weekend, and while it may seem like it’s all about [American] football, there are many marketing lessons to be learned from the hype for the big game and the commercials. We share three marketing tactics that have been used in the weeks leading up to the Super Bowl and will surely be seen again on Sunday.

Create Buzz

The Super Bowl hasn’t even happened yet, but many people are already placing bets on what will be the best commercial. This is because many companies have been working for the past month to tease their products and leak commercials to create buzz leading people to want to learn more. This is something you can do in network marketing too. Though you don’t have the budget for these blockbuster commercials, you do have the internet, social media and your own website right at your finger tips. Create buzz with short emails about your new videos for GDI. Create buzz with videos on your website inviting people to learn more about your business. Don’t wait until you’ve finished your site completely or edited your video totally to tell people about it, share beforehand what people can expect and keep them interested while you work behind the scenes.

Let People Know Where to Find You

It’s impossible to see a commercial these days that doesn’t end with a website and their Facebook and Twitter account information. These companies want to make it as easy as possible for you to learn more and stay engaged. Use this tactic with your business, make sure everyone who comes to you site, sees your video, or stumbles onto your Twitter knows exactly how to contact you and where to learn more.

Invite Conversation

Before the Big Game, you already know some of the commercials will be playing and who will be performing in between plays. This kind of information invites conversation. Conversation is another way to get people engaged, even those who don’t care about American football. Companies know that conversations are powerful and that word of mouth marketing can’t be beat. So share information and ask questions on your social media sites that will start conversation and get people talking about your business.