When purchasing IDNs it is important to think of not only the value to you and your company, but the value to someone else. A great question to ask yourself when purchasing an IDN is, “Would a business or company want this domain?” If the answer is “yes,” you’ve got a domain with a high possibility of a profitable sale, if the answer is “no” you domain is probably best for your use or your own business.
You do, however, want to go after domain names a business might want, but not a specific business name. When you attempt to secure a name like “McDonalds” not only will a registry squash that attempt most times, but if you are able to secure the name, chances are you have some legal trouble in your future from “McDonalds.”
Loans.com is a great example of a name a business would want, but does not encroach on any trademarks or business names. Loans.com now directs you to Bank of America’s website and sold for $3,000,000. What will your “Loans.com” IDN be?
Head over to www.worldsite.ws to make your IDN purchase!
Do your research into the meaning of the names you are purchasing and decide what you are trying to accomplish with your site or sites. Choosing your IDN or group of IDNs is not unlike selecting a standard domain name. There are a few key questions to ask yourself before deciding on the IDN or IDNs that will work best for you.
What are you trying to accomplish with your site(s)? Is the site being used to generate traffic for an active business, or are you hoping to flip the domain and sell it for a profit in the future?
Is the domain name easy to remember? Is the name short and sweet and to the point? The most value comes from sites that have not only memorable names but names that hint at or state exactly what the site is about. It may be a household name now, but Pandora.com may have been hard to remember at first because it did not imply a radio music offering in the name.
How about the variations? Another hard rule for any domain purchasing; you may want to lock down a specific and popular name or word. But, have you thought about variations or accounted for typos? If you are going to put the money into a powerful short name, it’s worth it to buy the variations too. For example, many big name sites take this into account and make their “typo pages” redirects for their actual site. For example Wal–mart.com redirects to the stores actual site, Walmart.com. Try to be intuitive for your prospective visitors or buyers needs and typos!
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