Social media is a powerful marketing tool, but it can be hard to keep up with the trends. It seems like a new social media tool goes live each day and it’s your job to figure out if it could benefit you or not. We’re sharing some of our most recent favorite tools to help keep you on trend.
Topsy is a powerful tool for Twitter insights. While Facebook has a robust insights offering for its pages, Twitter leaves you mostly on your own. Enter tools like Topsy that can track your tweets, popularity and engagement. Topsy says they provide “social insights” and “analyze billions of conversations in real time.” This is a great tool to help you grow and streamline your Twitter activity.
If you’re thrown off by all of the social network pages you need to visit to keep up, you’re not alone. RebelMouse has created a social front page that can connect many of your accounts and updates the page as you update each account. You can see in the screen shot to the right that RebelMouse takes a attractive approach to sharing your updates. This is a great tool to attract followers from one network to another or to create a unique one page presence online.
Want to know what kind of clicks the links you share are getting? Enter bitly who invites you to “Do more with your links.” It’s one of my free link shortening sites that provides analytics with each link. According to their site, “bitly is available via our website, browser extensions, mobile web, and numerous third-party tools integrated with our open public API.” Use this site for all your links to track click frequency, times, engagement and more.