Tag Archives: content

Marketing

5 Examples of Powerful Content

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powerful content

 

Content marketing is one of the most popular forms of marketing used today. While it may seem like a new idea, content marketing has existed in one form or another for a long time. Content marketing simple refers to creating and sharing valuable content to attract new business and engage customers with your product or offering. You probably do this everyday by sharing anecdotes about your product in person. Using several easy tactics, you can take that content you’re sharing offline and take it to your website or blog to create powerful content marketing for your business. Read how.

Testimonials

If you’ve ever provided a service to a customer or sold a product, you have the opportunity to get some great testimonials. Think of your past customers or go through emails to find out who was truly satisfied by your product and services. Reach out to the people and ask if they will provide a short testimonial–a brief anecdote touting why the bought/ love/ use your product–and share it on your website. Testimonials are effective in the form of text, video, or even audio. Consider having satisfied customers send you a short voice memo from their smartphone and then share it on your site in the form a SoundCloud or other audio link.

Tutorials

Is there something your new customers should know about your product or service? Share it in the form of a video tutorial. Simply turn on your web camera or smartphone and show or explain to your customers how to use your products. Get the most out of your content by breaking up longer tutorials into shorter videos and sharing them over time. This will give visitors a reason to keep coming back to your website and will make it more rich with unique content offerings.

Industry Updates and News

What’s going on in your industry? What is the newest product from the competition or what new technology is available to you. Share this on your website to build out your content and to demonstrate to potential customers your knowledge of the industry. You don’t have to spend a lot of time on this content, you can search for industry news and then share a brief summary and link to the source with the full information.

Listicles

As you click around the internet, you’ve probably consumed many listicles. Listicles are bits of content shared around the internet that come in list form. Think something you might see in sites like Buzzfeed, such as “21 Reasons You Know You’re Meant for Internet Marketing” or “15 Website Mistakes Everyone Makes.” This content is great for audiences and creators alike. These lists are easy to create, no need to for long drawn out paragraphs, and easy to consume online. Longer paragraphs turn off many readers, so ditch the long-form in favor of a listicle.

Variety of Media

No matter what content you decide to create–testimonials, tutorials, listicles or all three, share it a in a variety of media forms. Share audio, video, text, even GIFs in your content. You can even break up things like listicles with great video content. The more variety you can add to your site, the more interest and eyes you will get to and keep on your website.

Content marketing doesn’t have to be intimidating. Thinking about the stories you can tell about your business and sharing them to engage more customers makes for very powerful content.

 

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SEO

Search Engine Optimization and Your gTLDs

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Search Engine Optimization

 

Compared to more traditional domains, gTLDs are cost effective, great for branding and in many cases easy to remember. These are just a few of the advantages that gTLDs have over domains. What are the disadvantages? A myth that has persisted for quite a while the gTLDs are not indexed in search engines the same way more traditional domains are, but Google recently came out saying that this just isn’t true. Whether you’ve go a .com or a .lol, Google will treat them the same when it comes to search results. Unfortunately, this means that your keyworded gTLD won’t necessarily bump your site up in search results. So how do you get an advantage in search engine optimization over those .com websites? Apply traditional SEO skills to your website.

Here are a just a few:

Content

Keywords are probably the biggest factor when it comes to search engine optimization. When someone types a search string into Google, you want your website to come as close to possible to matching that string in your content. How do you do this? With the right content and lots of it. Say your website is promoting your domain portfolio of gTLDs. Try to think of the common questions people have about gTLDs (ones you probably had at one point!) and answer them on your website. Have sections on your website like “What do gTLDs cost” or “How do gTLDs differ from ccTLDs?” answer these questions thoroughly and with keywords like domain and TLD repeating in the content wherever possible and logical. No matter your industry, keep your content relevant to your keywords in your business.

Referrals

Referrals means websites linking to your website. Search engines believe when a website is linked to by other sources, this makes that original site more legitimate and worthy of being high in search results. This can be accomplished by offering guest blog posts to other in return for a link from your website to theirs. It can also be helped by posting your content and social media. These social links to your site help to boost your SEO.

Quality

The quality of the content on your website is very important to SEO. Using the right keywords all over your site is great, but is your site delivering when people visit? Keywords will only get you so far if your site is hard to navigate and doesn’t offer the answers it promises. Make sure your content is well written, spell-checked and necessary to your website and your business.

Mobile

One factor that is relatively new to search engine optimization is the ability for a site to be accessed on mobile device. Many website builders offer the option of creating a mobile friendly site and it’s important that you use it. Not only does this increase yoursearch engine optimization, but it insures you don’t lose customers who try to access your site from a mobile device. Unsure if your site is mobile friendly? Grab your phone and visit your site, if you can fully access your site with ease, you’re good to go. If you’re scrolling and struggling to get to the navigation menu, you’ve got work to do.

While .com and gTLDs are treated the same in search, there are many SEO tactics you can use to ensure your gTLD website keeps bumping up to the top of search results. Consider using a few of these tactics or all of them to get your site found quickly.

 

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Marketing

Choosing the Right Content to Market Your Opportunity

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Choosing the Right Content to Market Your Opportunity

 

We talk often about content marketing on this blog. As a quick refresher, content marketing is the practice of using content (blogs, video, lists) to market your business and get others interested. As there are many different content options, its easy to get overwhelmed with what to create for your website to attract and audience and build income. Below we break down different types of content and who this content is likely to attract. This will prove to be a handy guide when you’re at a loss for what to share on your website next.

Type: Case Study

A case study is an in depth look at a certain topic. One example of this would be your company’s success over a few months of trying a new approach to marketing or the results of a mailing campaign a pizza company did. This is a way to examine what creates (or doesn’t create) success with certain tactics while giving others ideas to do the same.

Potential Audience: People who are interested in bettering their own business and have some experience. Case studies are not usually for beginners as they are more in depth.

Type: Personal Update

A personal update is just what it sounds like–you checking in with your audience/ team. This can be you talking about recent successes, new business ideas or what you’ve got planned for the next few months. This lets your audience see the human side of you while getting ideas for what to do next.

Potential Audience: Anyone. Personal updates have a low barrier to entry, they should be written in a conversational tone and give visitors a peek into the inner workings of your business and some of your ideas.

Type: Industry News

This is sharing news relevant to your industry. This could be sharing affiliate marketing news and trends or news related to your business category. This is easy content to create and it can be a series of links or selected quotes from the news (with links to the original news site) with your comments.

Potential Audience: Other people in your same industry. This kind of content will appeal to people who already have an understanding of your business.

Type: Advice

This content isn’t too different from the personal update. This is a chance to respond to questions you have received in a larger format and offer your unique experience and expertise.

Potential Audience: Your current downline and team members. Often this advice is specific to people working in affiliate marketing or your business. Affiliates and those in the same business category will benefit most from this specific advice.

Type: How-To

This content can range from the simple, “How to sign up with GDI” to the more advanced “How to add a widget to your website.” This content can be shared in text or video.

Potential Audience: You stand to gain a broad audience with how-to content. You can attract people with a range of skills and interests. Use this content to help build your downline and also create an educated team.

 

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