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5 Reasons Why Your Website Needs A Blog

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5 Reasons Why your Website Needs a Blog

 

You’ve no doubt heard that blogs can be a great addition to your website. We agree that they are not only a great addition, but truly necessary for a powerful website. Read on to learn five reasons why your website needs a blog for business.

To Share News

Use your blog to share industry news, personal news or company news. Your blog is a great opportunity to keep your website visitors and customers updated. Be sure the news you share is relevant to your business though. Even if you feel passionate about the president or what is going on at your child’s school, the blog on your business website is not the place to share this as you may alienate customers or visitors. If you really want to share your thoughts online, create an additional personal blog to share.

To Preserve Your Website

Getting your website just right can be time consuming,  so you don’t want to have to edit it and change the look every time you have news or an update to share. Use your blog to share these more frequent updates. This will ensure your website still looks professional and perfect while keeping your customers updated and saving time on formatting. Most blogs allow for simple updates with no additional formatting needed, making this the best place to share frequent updates. Do update the look of your website when truly needed to keep it up to date, but with a blog, there’s no reason to update it daily or weekly.

To Educate 

Your blog is a powerful tool to educate team members, customers and prospective customers. While the landing page or product pages on your website might offer limited space, you can use your blog to more deeply describe your products and their benefits or teach others how to be successful in their business. Use your blog to share tips, videos, tutorials and more.

To Show Activity

How updated and active your website is matters a lot of customers and prospective team members. If someone visits your website and it’s hard to tell the last time it’s been updated, they may leave. An out of date website signals to people that you don’t care about your business and may be hard to reach. While this may not be true, this is the message being sent. It can be difficult to update your website frequently if you’re not a large business, but updating your blog frequently is easy and smart. With a blog, people may visit your website and navigate to your blog to see how active you business is, when they see a recent blog posts, it signals to them that you’re active and reachable. Update your blog as frequently as possible, the content doesn’t have to be long, just share news and activity.

To Share Content from Others

There’s lots of great content on the internet and you should be benefiting from it. One way to benefit is to share the great content you find. Maybe you found a blog post that puts an idea into words better than you can or a video that explains a part of your business. Reach out to the creators of this content or share their content and be sure to credit them properly and link to their site. Your blog allows you to be share content from others without it coming across as your own, like it might to your main landing page. Also try to set up a  reciprocal relationship with people who operate blogs like yours and offer content to be shared on their blog and share theirs. This can give you a break from creating content every now and then and promote your blog and business on a place where you can attract new customers.

A blog is always a smart addition to a website. Many websites offer a template for a blog, making it easy to add on. Once you start your blog, don’t forget about it. It takes little time to manage a blog, but the results are very important!

 

 

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How To, SiteBuilder, Video

SiteBuilder Features You Might Not Know About

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Embed Video

Yes, you can easily add any video you’d like to your SiteBuilder site. Embedding YouTube videos into your SiteBuilder pages is very easy, and requires no HTML knowledge. Edit the page you would like and navigate to Add on Page>Text. Select the Source tab on the bottom. Keep that window open and head to YouTube in a new window or tab and navigate to the video you wish to add on YouTube. Then click Share>Embed just below it. A code will appear in a box, copy that code. Now head back to the text box in SiteBuilder and paste your code and select submit. Drag the newly created box to your desired spot and save or publish your page. Preview your page to make sure the video is correct and playing. preview. Your video will be embedded and ready to play.

For a step by step video of this, click HERE.

Blog

Did you want to add a blog but don’t want to use WordPress? You can have just that with the SiteBuilder blog plugin. Head to your SiteBuilder Main Menu and select the Plugins tab on the left hand side. Check the Active box to the right of the Blog plugin. You will then be prompted to name your blog. Once your blog is named you will be taken to the editor for your first post. Your blog is now ready to go!

For a step by step video of this, click HERE

Getting Started Guide, How To, WordPress

Get Started with WordPress

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1. As a GDI affiliate, you don’t have to go through the process of registering with WordPress. It’s an option we offer through your account, so you just need to follow the next steps to get started. To access your already created account with WordPress, navigate to your Members Area then to Plugins>WordPress and toggle the on/off button to “On.” The link that appears below with the format blog.yoursite.ws is where you blog will exist.

a. You can have up to five (5) blogs as a GDI Basic Affiliate. To set your blog as your primary webpage simply click the options button to the right of the URL you would like in the plugin area and select “set to primary.”

2. Click on that link to see what your blog currently looks like. Maybe you like this format just fine and want to start posting, or maybe you want to change it completely. Either way you need Editto access the backend to do these things. WordPress calls the main area of the backend the “dashboard.”

3. To access the backend or dashboard, simply return to your plugin area. Near the URL of your blog or site, you will see an edit button. Clicking the edit button will bring you to the Log In area for WordPress. Your user name and password are same as your Members Area user name and password.

4. Once you have successfully entered your user name and password you will be taken to the dashboard. Which should look like the image below. Your dashboard is you main backend area in WordPress where you will be able to find everything you need.Dashbpard2

5. If you are happy with the way your blog currently looks, then you can begin publishing blog posts. To create a new blog post, navigate to Posts on the left hand side of the dashboard. When you click on Posts or any of the titles on the left hand side, a submenu will appear. In the Posts submenu you will see Add New, Categories and Post Tags. When you click on Posts, WordPress will take you by default to a list of your past posts, this will appear on the right hand side. WordPress automatically populates a post, which you will see in the list. You can delete that post by selecting Trash from the options that will appear if you hover your mouse over the post title.