Tag Archives: backlinks

How To, Marketing, Tools, WebSites

Keywords, SEO and Your WebSite

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Content is great. Content is powerful. But what good is great content if no one can find it? That’s why you need to go a step beyond creating great posts and videos for your blog and WebSite and into the world of keywords, SEO, backlinks, and sharing. These words and phrases can seem a bit overwhelming, but each is just a simple tool or tricks to help get eyes to your website. We break down how you can take advantage of each one of these to drive more traffic to your site and in turn at more team members.

SEO

SEO stands for Search Engine Optimization. Search Engine Optimization basically means increasing the chances of your site coming up in search engines with the help of best practices. What are best practices? They can be taking advantage keywords, backlinks and other ways to bump you WebSite in search rankings that are explained in this series.

Keywords

Keywords are those words within your content that relates the topic of your site and what should be most relevant to visitors. Before you can start using keywords throughout your content, you need to identify which keywords apply to you and which ones you want to use to drive people to your website. You can do this by asking yourself what kind of content you regularly cover on your site and what kind of visitors you like. Select keywords that represent both of these and be sure to include them throughout your text. WordPress offers some keyword plugins to ensure you’re using them properly and effectively. Simply search “keyword tool” in the Add New plugins section of your blog.

Tips, Tools

More SEO Tips and Tools for GDI

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Website Design

Your website design is important for search engines to be able to find you. Flash only webpages do not rank well in search engines as they can’t tell what your text is. Your site should have a good balance of keyworded text and images as well as all the content you want to share.

Fresh Content

Try to change your content every now and then. Sites that are updated often tend to rank higher in search engine results. This can be as simple as a weekly update on your news or adding timely material that you know needs to be changed out—like a short lived contest or discount. This way you will have hold yourself accountable for updating content and removing dated material.

Links

Links are an extremely important part of SEO and specifically backlinks. An easy way to add backlinks without the help of other sites is to link back to your own content. For example, if it is a blog post and you are referencing a past post, put that link in.

Links back to your blog rank especially high if they are coming from outside pages. So connect up with other affiliates and marketers and share links. Submit content to other websites and request they link back to you if they use it. These are all super simple ways to get your page rank higher in search engines, while simultaneously advertising your site and opportunity.

Blog

If you don’t have the skills or time to update your main website content every so often, consider adding a blog to your site. As we showed you in this post, getting started with your own WordPress blog is easy, and posting is even easier. Take the time to write a quick update and post it to your blog, search engines will see this is part of your website and that it is being updated frequently, ranking it higher.

Captions

If you use photos on your blog—add captions. This is a simple trick to allow more keywords on your site. Label captions as what they are but use careful consideration or the keywords you want people to hit your site with. You can caption an image of GDIs top tools like Inviter as “Use the tools shown above to be a successful network marketer.” This uses the keyword “network marketer” and explains what your image is a the same time giving you better SEO.