Category Archives: Marketing

Three Marketing “Don’ts”

Don’t Link Blast

Your domain is your power when it comes to the GDI opportunity, but use the link to your domain wisely. We encourage sharing your link in places like social media sites, emails and at the end of videos, but do share with substance. Think of emails you get or posts you see that tell you a little something about a site and encourage you to click on the link. This is what you want to be presenting. Simply posting your link and your link only on social media or in an email will be a sure way for it to not get clicked and also risk it being removed from social media sites.

Don’t Disappear

We encourage you to join networking sites like Twitter and Google+ to reach out to other affiliates and network marketers as they are great ways to do so. Once you’ve taken the time to register for these sites and reach out to people, don’t forget about them. You can appear very sketchy and untrustworthy if one day you’re tweeting potential team members and then aren’t back on Twitter for a month. The same rings true for current team members. Don’t disappear and stop responding to emails once someone joins your team, now the real work begins, working as a team and towards Income for Life.

Don’t Hold Back Too Much Information

While it’s important not to share all of your secrets when marketing GDI, you don’t want to hold back too much information. Try your best to answer as many questions as possible from potential team members. Many people need all of the information in front of them before they can make a decision, and it’s your job to present it.

What “Don’ts” have you learned along the way?

The Importance of a Tailored Follow Up

Following up is important in all aspects of business. You want to follow up after a job interview, a business meeting, a presentation or an event. While simply remembering to make that follow up phone call email is most of the battle, it also matters how you do it. It’s very important in building your business with GDI. Each follow up with a potential team member should be tailored to their needs, your conversation and what you learned about them, so take notes.

Make Your Follow Up Fit Their Needs

Take notes on what you shared with this prospect, what you learned about them and what they hope to get from GDI. Go over those notes after your interaction to really get a feel for who this person is and how you can get them to join your downline. Within a few hours of speaking with them, be sure to send a follow up email thanking them for taking the time to talk with you and hit on some of the points you shared. Hammer home why joining with your GDI would help them achieve x, y, or z that you talked about.

Make the Information Relevant

If you forgot to ask all of the right questions to tailor your follow up, that’s OK. Just hit on what you remember and the potential team member will appreciate it. If they mentioned they love golf, even though it has nothing to do with them joining GDI, hit on that point and also make a point how that information can relate to GDI. Maybe the can use their .ws to build a website for their local league.

There is no specific script to follow when it comes to follow up, the important part is that these potential team members feel that you remember them and are important to them, not just some name on a list.

Social Proof: Do You Have It?

What is Social Proof?

Social proof is the verification of a business, idea or practice by other users. When it comes to GDI and affiliate marketing, this refers to the testimonials, emails and confirmation you receive that affirm that GDI works and that your team is legitimate. Having social proof is a great way to put new and potential team members at ease and build faith in your business. There a few easy ways you can start building social proof right now.

Testimonials

Testimonials are a simple way to show social proof and are very easy to acquire. If you have a satisfied team member or any person you have worked with, reach out to them and ask for a few words on their experience with you. Compile all these notes with the names of each person who submitted them and share them in a section on your website. This common practice for businesses and anyone visiting you site will know where to find real opinions from real people who have worked with you. GDI does this, too!

Comments

At GDI, we are lucky enough to receive lots of positive comments on the blog and our Facebook page. These comments show social proof to anyone visiting either site, but why not take it a step further? If you get a great comment on your blog, take a screen shot and feature it on your next blog post or a side bar in your web page. These comments will show visitors that others are having a positive experience working with you.

Have you been using social proof all along? Tell us about it!