Whether you have a SiteBuilder site, a WordPress blog or a fully personalized hosted site, traffic should be one of your goals. Traffic and return traffic mean more eyes on your site that will help you build your business, support your cause of just share your thoughts. So how do you get traffic to keep coming back? Simple, keep your site interesting! Here are a few easy tips to accomplish just that.

Use Different Types of Content

No matter the type of site you have, breaking up the forms of content you share is essential. This means sharing a video on your blog sometimes instead of just text. It’s also smart to include photos and images on your main site to break up text and draw eyes around the page.

Appeal to a Broad Audience

When creating content for your website, try to appeal to a broad set of viewers most of the time. This means your content will be relevant to a large group of people who may visit your site. An example of this is a post or page on earning extra income for anyone on a tight budget.

 Appeal to a Niche

While you should appeal to the broad audience most of the time, writing for a niche every now and then is a good idea too. Take stock of search terms that lead people to your site, or which posts are most popular. Create posts or pages specifically for these people; for example, stay at home moms looking for extra income. This targeting will help to build loyal visitors from a specific segment.

Stay on Trend

What is your website about? Your personal business? You affiliate team? Your causes? No matter you site’s topic, be sure to stay on trend and up to the minute with news related to your topic. Do this by sharing news stories about your industry or just using best practices for affiliate marketing. Set a Google Alert for any news that might be relevant to your site and share it for an easy update or post.