Facebook is a powerful marketing tool with many features to help you succeed. While most marketing is done in the form of a simple post or image, Facebook events, pages, and lists can help you to market and connect more effectively. Learn how to use Facebook groups for Network Building and building your business.
Facebook Events
Facebook events are an easy way to connect with and grow your network, while demonstrating the strength of relationships. Facebook Events don’t have to be for an in-person event, they can be for a Skype session, a conference call, or even just a brainstorm session on Facebook. To create an event, find “Create Event” listed under Events on the left hand side navigation in Facebook. As you build your event, you can add the important details like date, time and location, but there is one other feature to pay special attention to: Privacy.
At first glance, this seems like a simple tool to decide who to invite, but the privacy settings are key to your marketing. The options for privacy are public, open invite, guests and friends, or invite only. Choose your privacy option based on how you want to market your event.
If you want as many people as possible to join your event, choose Public. Just know with this option that people you do not know now have information about your event and may attend. If you’d like to spread the word about your event though people you’ve already invited, choose Open Invite. This option allows all friends of a guest to see the event information and any guest with an invite from you to then invite an unlimited number of their friends to attend. If you’d like to keep your event even smaller, but leave the option open for more guests, choose Friends and Guests. This means that only those invited to the party will see the event information, but those invitees do have the option to invite their friends. Lastly, Invite Only is a good option for a conference call with your downline or any event that you would prefer is a small private group. Only those who are invited will see event information and those invitees do not have the option to invite anyone else.
Facebook Lists
Lots of people have more friends than they can keep track of on Facebook. And because of Facebook’s algorithm, this means you may be missing important posts from people in your network. To ensure you see posts from team members, your upline, and potential prospects, take advantage of Facebook lists. These lists give preference to what shows up in your Facebook feed, but also let you see all the members of a list with one click of the mouse. To create a list, navigate to Friends and select More in the left hand navigation on Facebook. You may notice Facebook has already created a few lists for you based on commonalities of people on your friends list. To create your own curated list, choose Create List, name your, list and then begin typing the names of people you would like to include in this list. To access the list when you’re done, simply go to the same Friends area and your list should appear.
Facebook Groups
Though not as popular as they once were, Facebook Groups are a powerful tool. Much like Lists, Groups allow you to connect with people who matter most to you. Consider creating a Facebook group for your team, business, or people interested in your business. To launch your own group, navigate to Groups on the left hand side navigation and choose, Create Groups. You will now have the option to set your group as Open, Closed, or Secret. Open groups mean anyone can join, closed groups mean you can send invites and people can request to join them, and secret groups means no one can join unless the person who created the group invites them. Consider creating a private group for your downline or a public group for people interested in your business. Groups allow for better visibility because, like lists, when you add a group, it will appear in the left hand navigation with its own icon.
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