Building and maintaining your downline in affiliate marketing is all about balance. You must balance the work you put in to acquire new downline members and working with your existing downline members. Too much time spent on just one of these can results in an unhappy, uneducated downline and you struggling to create a system that creates residual affiliate income. Read on for ideas on how to balance your existing members, work towards longevity while avoiding turnover and achieve affiliate marketing success.
Relationships
Relationships are the key to affiliate marketing success. Take the time to build a relationship with new affiliates in your downline. As these affiliates become more experienced, maintain this relationship even though they might not need as much guidance. Strong relationships will help downline members feel good about working with you and more likely to continue on in your downline.
Support
When you have a question or an issue with a product you’ve purchased and you can easily reach out to the company who made it, how does that make you feel? How does it make you feel when you can’t reach that company? No matter if you’re selling widgets or an affiliate marketer, the ability to get support from those higher up is important. Provide support to your downline members when they need it. It will build trust and a stronger relationship.
Learning
Being a GDI affiliate is easy and manageable, but that doesn’t mean there isn’t a learning curve. An educated affiliate is more likely to continue on your downline than one who doesn’t understand all of GDI’s benefits and services. That’s why GDI offers a Learning Bonus. New affiliates can qualify for this bonus, but experienced affiliates can benefit too. Study each item in the Learning Bonus checklist and make sure your downline knows them too.
Duplication
Another way experienced affiliates can benefit from the Learning Bonus is its related offering, the Duplication Bonus. Experienced affiliates work towards their Duplication Bonus as each new member of their downline earns their Learning Bonus. Ideally, your downline has members in their downline too, make sure they know about this bonus to build and extended and educated downline.
Team
Look at your downline not as people who are serving you, but as your team members. You achieve affiliate marketing success when your downline achieves success, so it’s in your best interest to ensure they are educated and happy. How do you do this? Become a great team leader. Offer support, advice and kudos when your team does well. A downline member who feels respected and supported is much more likely to stay in affiliate marketing.
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