Social proof is the verification of a business, idea or practice by other users. When it comes to GDI and affiliate marketing, this refers to the testimonials, emails and confirmation you receive that affirm that GDI works and that your team is legitimate. Having social proof is a great way to put new and potential team members at ease and build faith in your business. There a few easy ways you can start building social proof right now.
Testimonials
Testimonials are a simple way to show social proof and are very easy to acquire. If you have a satisfied team member or any person you have worked with, reach out to them and ask for a few words on their experience with you. Compile all these notes with the names of each person who submitted them and share them in a section on your website. This common practice for businesses and anyone visiting you site will know where to find real opinions from real people who have worked with you. GDI does this, too!
Comments
At GDI, we are lucky enough to receive lots of positive comments on the blog and our Facebook page. These comments show social proof to anyone visiting either site, but why not take it a step further? If you get a great comment on your blog, take a screen shot and feature it on your next blog post or a side bar in your web page. These comments will show visitors that others are having a positive experience working with you.
Have you been using social proof all along? Tell us about it!
Twitter is great to get to the point and get your message and your news out there. Many affiliates are very active on Twitter and it is exceptional for connecting with others in the world of network marketing.
What it’s good for
Twitter is great for updating your followers on new blog posts, important news and trends in network marketing and connecting with anyone and everyone quickly and simply.
How it’s unique
Twitter is very accessible. Twitter’s sign up process take about 5 minutes. You can start posting right away and can easily create multiple accounts as needed. You can tailor who you want to follow based on their interests and tweets and can get into conversations with anyone regardless of if you’re following each other or not.
Ways to use it
Use your Twitter account as a way to supplement other networking and marketing tactics, though a powerful medium, not everyone is on Twitter. You can use Twitter to build your network by searching by key words related to GDI, network and affiliate marketing and your team in general. Search hot topics in network marketing and GDI and add your comments on the subject them with a hash tag (#). Your comments will then come up in a feed, giving others access to your thoughts and the option to follow you.
GDI is a firm believer in the power of video for internet marketing. That’s why our most popular marketing tool is our 7 minute movie. We invite all of our affiliates to use this video on their own sites to encourage sign ups and build their network. But your use if video doesn’t have to stop at the 7 minute movie, as many kinds of videos are powerful marketing tools. We share our top reasons and ideas for videos below.
Show You’re Real
When it comes to building your network we encourage you to do so online and offline. While online may be easier and the way of the future for much of network marketing, it’s easy to lose that personal touch when dealing with people. New signups may feel like they are just dealing with a computer rather than a person. Videos are a great way to get that human touch back. Create a welcome video for all new prospects or even try something like Skype to chat live “face to face” with your new sign up or interested team members.
Offer Education and Support Quickly
Video is a simple way to answer those frequent questions your team may ask and help them learn more on a regular basis. If you don’t feel like writing long blog posts, or answering the same question over and over, take out the web cam and do your own short question and answer to address these issues. Your team will appreciate it and those interested in joining GDI may stumble across it too!
Expand Your Reach
When you create videos you are expanding your reach across another medium. Not only will you post your videos on your website, but they also can be found on YouTube or any video site you use to host them. Users can find your videos and learn more about your opportunity in a simple way. Adding video to your web page is anther great way to grab people and keep them coming back as long as you are updating your videos.