Category Archives: IDN

IDN Buying Tip: Follow the Trends

Trends and fads come and go, and there are a number of ways that businesses and individuals can capitalize on them, domain names being one such way. The key to trends and domaining is the anticipation of a trend. For example when the iPhone first came out, those within in the technology world and those who followed the news, knew that smartphones were about to be huge. A domain like smartphones.com (or.ws!) was a great idea and surely enough sold for $95,000 and is now owned by Samsung. Follow the few tips below for how to pick the best IDNs based off trends.

Stick to What You Know and Understand

In order to anticipate a trend you need to understand it. Don’t try to search for trends in medical devices if you have no interest in them and don’t understand the industry. If you know cars or fitness, look for trends there Things can get a little tricky for IDNs as many time your will be purchasing an IDN in a language you do not speak. To avoid this, turn your energy to global trends, like the example above, smartphones are definitely a global trend.

Use Tools

You can also do your research in a foreign language by using tools like Google Alerts of Google Trends. With Google Alerts you can set a search term and have news and blog results sent right to your inbox. You can see what terms are getting a lot of news coverage and generating chatter across the world and decide on a domain based off of this info.

Google Trends similarly allows you to enter a word or phrase into a search engine and see the trends for that word or phrase. The results can show you where searches are happening, how often, in what language and some top stories associated with your search. This is a great tool for insight into country and language searches to take some guess work out of selecting your IDN.

Trends Come and GO

Some important advice for trend watching is that as quickly as trends start, they can end. Do you research use common and try to anticipate your risk with certain trends. Trend based domain purchases are not for everyone, but they can be a very lucrative investment.


Head over to WorldSite now to secure your IDN!

.WS Versus .COM

We recently shared the power of .ws in this post about the transition away from .com. With the face of the internet and domain names changing .ws IDNs are poised to make a huge impact. In case some of you aren’t sold on .ws, take a look at how they work now.

.ws domains can be used globally and have no specific affiliation to any country or language, essentially keeping them open and not barring anyone from use because of language or country. .ws domains also allow the purchase of domain names you may never have a chance to buy or afford in the .com world. While other ccTLD domains are now seeing use outside of their original country, .ws has been an established and profitable domain for 11 years. Finally, .ws domains are indexed just like .com domains. Take a look at the photo below if you need more proof. That #1 search result and even those that follow are .ws domain. No special search, no tricks. .ws is just as powerful as .com and here to stay. When will you stake your claim in the newest .ws offering, .ws IDNs?

IDN Purchasing Tip: Would a Business Want It?

When purchasing IDNs it is important to think of not only the value to you and your company, but the value to someone else. A great question to ask yourself when purchasing an IDN is, “Would a business or company want this domain?” If the answer is “yes,” you’ve got a domain with a high possibility of a profitable sale, if the answer is “no” you domain is probably best for your use or your own business.

You do, however, want to go after domain names a business might want, but not a specific business name. When you attempt to secure a name like “McDonalds” not only will a registry squash that attempt most times, but if you are able to secure the name, chances are you have some legal trouble in your future from “McDonalds.”

Loans.com is a great example of a name a business would want, but does not encroach on any trademarks or business names. Loans.com now directs you to Bank of America’s website and sold for $3,000,000. What will your “Loans.com” IDN be?

Head over to www.worldsite.ws to make your IDN purchase!