Yog hais tias koj ua raws li peb nyob Twitter, koj yuav pom muaj ib qhov txuas peb koom rau hnub Zwj Hli. Nws yog hu ua "No yuav yog tus naj npawb ib lub lag luam tawm kev rau tsib lub xyoos tom ntej no ntxiv." Yog hais tias koj tsis nyem, koj puas muaj tej lub tswv yim ntawd tawm kev yog dab tsi?
Storytelling.
Tsaug rau kev tawm thiab kev muaj peev xwm tshaj tawm hauv xov muaj koj xov li heev heev thiab nyob rau hauv cov ntaub ntawv heev heev, storytelling yog ib qho tseem ceeb heev. Cov kev pab tsis tau nws xav hnov koj lub suab ad; lawv xav hnov koj zaj dabneeg. The article goes on to say that your story should be compelling enough to get people to want to do business with you. Ib yawm kev tsocai los ntawm Andrew Stanton hauv tsab xov xwm, "Tus loj tshaj zaj dabneeg commandment: Ua rau kuv kho. " No "commandment" yuav tsum tau rau li cas koj hais zaj dabneeg ntawm koj lub lag luam thiab yog vim li cas neeg yuav tsum tau muab kev koom tes.
Kom showcase qhov tseem ceeb ntawm storytelling, peb nug koj txog koj cov GDI zaj dabneeg hauv Facebook. Peb xav paub seb koj los ua ib tug affiliates. Qhia peb nyiam qhia zaj dabneeg tawm ntawm Facebook tuaj ntawm Blessed Marketer. Qhov no nws yog ib tug piv txwv zoo zaj dabneeg uas compels tus nyeem ntawv los yog xav paub ntau ntxiv.
Blessed Marketer: 2009, Yog kuv nco kom raug. Luv version no puas yog:
Thaum twg koj poob koj txoj hauj lwm tom qab lub cuaj xyoos hauj lwm, thiab hnub kawg lawv cia coj tus ntswj ntsia hlau thiab tshem qhov nyuab tsav tawm ntawm lub laptop uas koj twb tau siv peb xyoos tas los no vim tas puas tsav yam nyob ntawd lub computer “lawv cov cuab yeej fwm,” koj yuav tau xav pib.
Koj yuav tau xav pib “Xwb tsis yog kuv poob nyiaj, tab sis, kuv cia li muab kuv siv zog, xav, thiab creativity rau lub khw uas yuav tseem siv nws txawm tias kuv tsis muaj. Tej tuaj, tam sim no kuv tsis muaj cov hauj lwm kuv ua!”
Koj saib tau cov nqi ntawm cov ua haujlwm tau nyiaj los ntawm qhov ntsiab lus uas koj tus kheej thiab muaj ib qho chaw kom tsim tau thiab qhia tau koj tus kheej cov xav thiab ua txhua yam pab – tog twg los ntawm ib qhov website los yog ib tug blog.
(Thiab thaum kuv pib, lub blog no txawm tsis muaj kev xaiv! Ntau tus nqi muaj!)
Muaj ib lub tswv yim rau koj tus kheej? Tam sim no yog lub sij hawm pib crafting koj zaj dabneeg thiab pib storytelling kom loj hlob koj tus lag luam.