We recently shared the power of .ws in this post about the transition away from .com. With the face of the internet and domain names changing .ws IDNs are poised to make a huge impact. In case some of you aren’t sold on .ws, take a look at how they work now.
.ws domains can be used globally and have no specific affiliation to any country or language, essentially keeping them open and not barring anyone from use because of language or country. .ws domains also allow the purchase of domain names you may never have a chance to buy or afford in the .com world. While other ccTLD domains are now seeing use outside of their original country, .ws has been an established and profitable domain for 11 years. Finally, .ws domains are indexed just like .com domains. Take a look at the photo below if you need more proof. That #1 search result and even those that follow are .ws domain. No special search, no tricks. .ws is just as powerful as .com and here to stay. When will you stake your claim in the newest .ws offering, .ws IDNs?
When purchasing IDNs it is important to think of not only the value to you and your company, but the value to someone else. A great question to ask yourself when purchasing an IDN is, “Would a business or company want this domain?” If the answer is “yes,” you’ve got a domain with a high possibility of a profitable sale, if the answer is “no” you domain is probably best for your use or your own business.
You do, however, want to go after domain names a business might want, but not a specific business name. When you attempt to secure a name like “McDonalds” not only will a registry squash that attempt most times, but if you are able to secure the name, chances are you have some legal trouble in your future from “McDonalds.”
Loans.com is a great example of a name a business would want, but does not encroach on any trademarks or business names. Loans.com now directs you to Bank of America’s website and sold for $3,000,000. What will your “Loans.com” IDN be?
